Representative

Full Time
Orlando, FL 32819
Posted 3 days ago
Job description

JOB SUMMARY: Responsible for marketing activities including daily implementation of Resort Marketing process, execute a robust launch and sustainment strategy for the portfolio, analyze campaign attributes, website maintenance and analysis, generate new initiatives per individual hotel.


MAJOR RESPONSIBILITIES:

  • Assist manager in developing and executing strategies for segment marketing plans to meet business objectives and revenue and occupancy goals.
  • Responsible for Hotel presence by partnering with channels on owned-marketing efforts – including – but not limited to content engagement, websites, email, digital, search, social media, PR to ensure accuracy and aligning to Annual Plan strategies.
  • Partner with manger to develop seasonal offerings for key segment audience and manage communication plan and tactics with partners
  • Analyze and leverage analytics along with insights in order to identify opportunities and make recommendations that will drive growth as well as ensure campaigns remain relevant to audiences.
  • Increase exposure/awareness of hotel portfolio by maximizing key Destination-wide messaging by collaborating with Segment Strategy, Journey, Creative Strategy, Channel Partners and Trade Marketing.
  • Build relationships and work with a number of cross-functional departments throughout Universal Orlando Sales and Marketing
  • Be a product expert and representative for the members of the Resort Marketing team while in meetings and communicating with internal partners.
  • Conduct audits, market research, and track trends in order to help define opportunities for the department
  • Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
  • Performs other duties as assigned.

EDUCATION: Bachelor’s degree in Business, Marketing, Communications, or a related field is required.


EXPERIENCE: 3+ years of marketing or advertising experience or related and comparable job history preferably in the travel, entertainment, or tourism industry; or equivalent combination of education and experience.


Your talent, skills and experience will be rewarded with a competitive compensation package.


Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.


Universal Orlando Resort. Here you can.


Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & © 2022 Universal Studios. All rights reserved. EOE

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